Episode 11
e.l.f. Cosmetics
February 19th, 2025
2 hrs 29 mins 41 secs
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About this Episode
Video Chapters:
00:00 - Intro
01:20 - FlowCandy
01:50 - Key Stats
07:46 - Positioning
21:15 - Product Line
25:30 - Brand Portfolio
30:20 - Team
47:45 - Branding
59:15 - Tech Stack
01:11:50 - Traffic
01:16:30 - Traffic Paid
01:19:40 - Traffic Organic
01:23:55 - Social
01:31:40 - On Site
01:47:25 - Email Campaigns
02:03:00 - Email Flows
02:17:43 - Amazon
02:25:01 - Retail