Why Brands Work

Episode 9: Celsius

July 31st, 2024  |  49 mins 11 secs

Celsius, the "good for you" energy drink, has been around for over two decades and has seen it all in that time. From IPO, to being delisted, to getting back on the stock exchange, Celsius has figured out what it means to position yourself to success. Join Brian and Will as they decode the success behind Celsius and why this brand works.

Episode 8: Athletic Brewing

July 3rd, 2024  |  48 mins 22 secs

Athletic Brewing has redefined the entire Non-Alcoholic beer industry. From the founders journey leaving a high-octane job at a hedge fund, and how that spurred on one of the most innovative beer developments in the last century, Brian and Will decode the success behind Athletic Brewing and why this brand works.

Episode 7: AG1

June 18th, 2024  |  55 mins 49 secs

AG1 is the worlds most popular "greens drink" and is raking in ten figures a year selling their health powder. Years of effort and pioneering techniques in the influencer marketing space have made them a global powerhouse. Join Brian and Will as they decode the success behind AG1 and why this brand works.

Episode 6: Black Rifle Coffee

June 5th, 2024  |  54 mins 8 secs

Black Rifle Coffee has an explosion of personality—one that most consumers are going to either love...or hate. With over 200,000 subscribers on their coffee subscription, they're a perfect example of how to lean into a niche audience. Join Brian and Will as they decode the success behind Black Rifle Coffee and why this brand works.

Episode 5: Vacation Inc.

May 22nd, 2024  |  51 mins 1 sec

80s and 90s nostalgia, 90s vibes, advertising funnel, beach towels, blockchain, blockchain integration, brand identity, brand universe, brand-building, branded parties, brick-and-mortar retail, brooklyn, business card generator, catalina island, collaborations, community engagement, crypto space, crypto technologies, cult following, customer experience, dermatologist-approved, digital playground, direct-to-consumer, emerging technologies, engagement, facebook ads, formulations, founders, hats, high-quality, iced tea, influencer, innovation, jacuzzi club, job titles, liquid death, manor dao, marketing, merchandise, metaverse, music player, news outlet, nfts, omniworld marketing, palm report, partnerships, performance metrics, perfumers, perfumery, physical spaces, pool suite, potential, prince, product unboxing, referrals, research and development, retail shelves, retro aesthetic, retro branding, strategy, summer market, sunscreen, sxsw, target, traffic, tropical tunes, unboxing process, vacation inc.

Episode 4: Jolie

May 8th, 2024  |  45 mins 2 secs

beauty, ecommerce, jolie, klaviyo, marketing, marketing strategy, shopify, showerhead

Jolie has entered the beauty and haircare space with....a showerhead? Their marketing genius has created an entirely new entry point to a massive market—and it's all by design. Join Brian and Will as they decode the success behind Jolie and why this brand works.

Episode 3: Stanley

April 19th, 2024  |  46 mins 14 secs

The Stanley cup has become one of the "must-have" items of the year as the Quencher craze sweeps the nation. After 100+ years of business, Stanley has found a totally new audience and it's catapulted them to new heights. Join Brian and Will as they decode the success behind Stanley and why this brand works.

Episode 2: Liquid Death

April 15th, 2024  |  55 mins 19 secs

brand, brand strategy, ecommerce, email marketing, liquid death, marketing, marketing strategy, shopify

What has given rise to the most irreverent and anti-marketing company that exists today? How have they become masters of entertainment to sell...canned water? Join Brian and Will as they explore the the team, product, and marketing tactics behind why Liquid Death works.

Episode 1: SKIMS

April 4th, 2024  |  44 mins 29 secs

celebrity, ecommerce, email marketing, kim kardashian, marketing, marketing strategy, shapewear, shopify, skims

If you've written off SKIMS as a cash grab from Kim Kardashian, you've been missing an opportunity to learn from a masterfully executed brand. Join us as we jump into the team, product, and marketing tactics behind why SKIMS works.