Why Brands Work
Join thousands of listeners as we decode eCommerce success, exploring Why Brands Work
Displaying 4 items of Why Brands Work with the tag "marketing".
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Episode 5: Vacation Inc.
May 22nd, 2024 | 51 mins 1 sec
80s and 90s nostalgia, 90s vibes, advertising funnel, beach towels, blockchain, blockchain integration, brand identity, brand universe, brand-building, branded parties, brick-and-mortar retail, brooklyn, business card generator, catalina island, collaborations, community engagement, crypto space, crypto technologies, cult following, customer experience, dermatologist-approved, digital playground, direct-to-consumer, emerging technologies, engagement, facebook ads, formulations, founders, hats, high-quality, iced tea, influencer, innovation, jacuzzi club, job titles, liquid death, manor dao, marketing, merchandise, metaverse, music player, news outlet, nfts, omniworld marketing, palm report, partnerships, performance metrics, perfumers, perfumery, physical spaces, pool suite, potential, prince, product unboxing, referrals, research and development, retail shelves, retro aesthetic, retro branding, strategy, summer market, sunscreen, sxsw, target, traffic, tropical tunes, unboxing process, vacation inc.
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Episode 4: Jolie
May 8th, 2024 | 45 mins 2 secs
beauty, ecommerce, jolie, klaviyo, marketing, marketing strategy, shopify, showerhead
Jolie has entered the beauty and haircare space with....a showerhead? Their marketing genius has created an entirely new entry point to a massive market—and it's all by design. Join Brian and Will as they decode the success behind Jolie and why this brand works.
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Episode 2: Liquid Death
April 15th, 2024 | 55 mins 19 secs
brand, brand strategy, ecommerce, email marketing, liquid death, marketing, marketing strategy, shopify
What has given rise to the most irreverent and anti-marketing company that exists today? How have they become masters of entertainment to sell...canned water? Join Brian and Will as they explore the the team, product, and marketing tactics behind why Liquid Death works.
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Episode 1: SKIMS
April 4th, 2024 | 44 mins 29 secs
celebrity, ecommerce, email marketing, kim kardashian, marketing, marketing strategy, shapewear, shopify, skims
If you've written off SKIMS as a cash grab from Kim Kardashian, you've been missing an opportunity to learn from a masterfully executed brand. Join us as we jump into the team, product, and marketing tactics behind why SKIMS works.