Episode 1

SKIMS

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April 4th, 2024

44 mins 29 secs

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marketing strategy marketing email marketing shapewear celebrity kim kardashian skims shopify ecommerce

About this Episode

Join us as we unravel the phenomenon of SKIMS, the shapewear empire co-founded by Kim Kardashian that has soared to a $4 billion valuation. Beyond the glitz of celebrity endorsement, we explore the brand's strategic market choices, innovative product development, and key partnerships that have cemented its status in the fashion industry. From the NBA to the Olympics, SKIMS has transcended typical influencer brands, earning design innovation accolades and revolutionizing the shapewear game.