Episode 5

Vacation Inc.

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May 22nd, 2024

51 mins 1 sec

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performance metrics product unboxing advertising funnel retro branding crypto technologies omniworld marketing metaverse emerging technologies brand universe liquid death perfumery research and development high-quality potential facebook ads community engagement catalina island sxsw brooklyn branded parties hats beach towels merchandise unboxing process brick-and-mortar retail crypto space founders jacuzzi club physical spaces blockchain integration manor dao news outlet palm report nfts 80s and 90s nostalgia business card generator job titles partnerships influencer referrals traffic music player retro aesthetic perfumers formulations dermatologist-approved customer experience brand identity summer market innovation digital playground blockchain engagement marketing iced tea prince collaborations strategy cult following tropical tunes 90s vibes pool suite target retail shelves direct-to-consumer brand-building sunscreen vacation inc.

About this Episode

Join us as we explore the ins and outs of Vacation Inc., a brand that exudes an undeniable cool factor. Together, we dissect the powerhouse of strong brand identity and innovative customer experience that Vacation has become known for. We're taking you behind the scenes of their direct-to-consumer launch, their impressive expansion into retail with a recent launch in Target, and the unique product line that has us all wanting a piece of the Vacation pie. From their signature scents to dermatologist-approved selections, we break down the intention and creativity behind each offering, and why we believe this brand is positioned to make waves in the sunscreen market.

In this lively discussion, we rewind the clock with a trip to Pool Suite, a website that takes you back to the 90s desktop era, infused with tropical house music. Listen in as I recount the early days of Pool Suite and its pivotal role in cultivating a dedicated following, even before Vacation's official launch. We delve into how a blend of nostalgia, innovative web design, and an outstanding music player helped drive the brand's traffic and referrals. We also highlight Vacation's knack for strategic collaborations, from Prince to Arizona Iced Tea, and how their playful marketing moves, including cheeky job titles and an online business card generator, create a unique, immersive brand experience that keeps customers coming back for more.

Finally, step into the world of Manor DAO and the Jacuzzi Club, where blockchain meets collaborative physical spaces, and learn how these concepts are shaking up the crypto community. We'll give you a peek at Vacation's genius digital playground, their retro-inspired marketing, and the exceptional online-to-offline experiences they craft for their customers. As we wrap up, we celebrate Vacation's ascent, the savvy use of existing communities like Poolsuite, and their strategic parties that reinforce their 'vacation vibe'. Don't miss our insights on the brand's future as they dominate the summer market and why we're betting big on their continued success. Remember to subscribe and follow us for more discussions on brand innovation and success in the digital age.

(00:02) Why Vacation Is the Coolest Brand
(14:22) Nostalgic Brand Building Success
(24:10) Brand Collaborations and Virality Strategies
(30:35) Manor Dao and Vacation Brand Analysis
(41:51) The Rise of Vacation Brand
(45:45) Brands and Marketing Innovation Potential
(50:05) Full Funnel Analysis for Brand Success